Orthopedic surgery camp (bone, joint & muscles) was held on Monday, December 27, 2004 marketing department. 280 patients were examined. All Patients received free consultation, medicines and Special investigations. Hospital also provided X-rays with 50% discount , Lab investigations with 20% discount & 100% exemption on bed charges in case of admission on that day. In addition to that free bone density tests were also provided to 50 patients.
OUT DOOR ADVERTISEMENT:
Regular
Cable network advertisement in the northern area of Lahore is running.
Hoarding Flex Skins/banners for the big billboards.
Road Banners often display showing upcoming activities and facilities available in hospital.
Newspaper Advertisement.
Pamphlets/brochures distribution through newspaper and other sources.
Hospital Clender-2006 indicating the facilities in all the departments is also under process.
CONTINUOUS UPGRADING OF DONOR’S DATABASE AND FOLLOW-UP
Regular
Marketing department is continuously upgrading and increasing donor’s database, on last Zakat Campaign 15,450 letters were sent to different donors sectors.
