OPENING OF SHALAMAR HOSPITAL FIRST LABORATORY COLLECTION CENTRE:
June 24, 2004
Opening of Shalamar hospital laboratory collection centre at Farooqi clinic, main shadbagh road is a major initiative of Shalamar hospital being a trust hospital.
CPC (CLINICO PATHOLOGY CONFERENCE) CAMPAIGN FOR THE HOSPITAL’S PROMOTION.
June-July, 2005
Regarding promotion medical cases, marketing department is sending weekly invitations to the General practitioners of the city, which can help us to increase bed occupancy.
OUT DOOR ADVERTISEMENT
Regular
Cable network advertisement in the northern area of Lahore is running.
Hoarding Flex Skins/banners for the big billboards.
Road Banners often display showing upcoming activities and facilities available in hospital.
Newspaper Advertisement.
Pamphlets/brochures distribution through newspaper and other sources.
Hospital Clender-2006 indicating the facilities in all the departments is also under process.
CONTINUOUS UPGRADING OF DONOR’S DATABASE AND FOLLOW-UP
Regular
Marketing department is continuously upgrading and increasing donor’s database, on last Zakat Campaign 15,450 letters were sent to different donors sectors.
