Marketing department launched Zakat Campaign-2005 for the poor patients. Activities started from July-2005 and are still going on.
OUT DOOR ADVERTISEMENT
Regular
Cable network advertisement in the northern area of Lahore is running.
Hoarding Flex Skins/banners for the big billboards.
Road Banners often display showing upcoming activities and facilities available in hospital.
Newspaper Advertisement.
Pamphlets/brochures distribution through newspaper and other sources.
Hospital Clender-2006 indicating the facilities in all the departments is also under process.
CONTINUOUS UPGRADING OF DONOR’S DATABASE AND FOLLOW-UP
Regular
Marketing department is continuously upgrading and increasing donor’s database, on last Zakat Campaign 15,450 letters were sent to different donors sectors.